Spa Salon SEO

Spa & salon owners are beginning to shun traditional marketing methods and turn to internet marketing and SEO, or search engine optimization to bring new clients through their door. They have experienced firsthand that the vast majority of consumers use the internet rather than traditional options like print advertisements and yellow page directories. In fact, 71% of consumers use internet search engines to find local salon and spa services and SEO will get you in front of those potential clients when they are ready to buy.

What Is SEO?

Search engine optimization is basically making your spa or salon’s website visible to the hundreds and often thousands of consumers that are searching for your services every month. For example, every day, people type search terms into search engines like Google, such as “Atlanta Spa”, “Orlando Salon”, “Massage In Denver”, “Nashville Haircut” and many other related terms with their city included. A spa or salon that has an effective SEO strategy implemented will show up on the first page of search results for those terms so the potential customer can find them.

However, the benefits of salon & spa SEO services can be diminished with either a negative online reputation or the lack of a solid, positive reputation. This is critical and is often overlooked by owners as well as SEO companies focusing strictly on top search results.

Your Spa & Salon Also Has An Online Reputation Or Rating…

Along with the salon or spa’s website listing, in most cases there will also be business listings from sites such as Google Places, Yahoo Local, Bing Local, Superpages, Yelp and many more. These pages allow customers as well as anyone else, to post reviews of the salon or spa, positive or negative. Unfortunately, this also leaves the door open to abuse from disgruntled employees and even competitors. Most of these review sites exist without consent from the owner and exclusion from the review process is not optional.

76% of consumers said they read online reviews before making a purchasing decision.

The site will contain an overall rating or reputation for the salon and spa, which is shaped by the reviews. In the past, unhappy customers would tell a few friends but now they can go online and tell the world. A single negative review can tarnish an otherwise solid reputation that might have taken years to build.

How We Can Help…

ManageMyRep offers SEO services incorporating reputation management. First, we find the search terms that local consumers are using to search for local salon & spa services in your area. We focus on achieving first page search results for those terms because 68% of online searchers won’t look past the first page of results. If you don’t currently have a website, we can help with that, too.

Second, we work with you to build a solid, positive online reputation so those efforts are most effective, and monitor that reputation on an ongoing basis. This combination develops a powerful online presence for your spa or salon, delivering the most highly qualified customer that ineffective, traditional marketing channels can’t produce.

Free Evaluation For Your Salon or Spa…

Contact Us today for a free evaluation with no strings attached. We will uncover the keywords that your potential clients are using to search for you and provide you with that information. You will find out how many people are searching each month and what they are saying about your spa or salon online, as well as how we can work with you to improve upon it.

Our services typically cost much less than traditional print and yellow page advertising.

Stop losing clients to your competitors and call us today for your complimentary consultation at 1-855-44MYREP (69737), or complete our online request form by CLICKING HERE.