Spa and Salon Promotion and Advertising

Spa & Salon owners face a challenging task when trying to determine the most effective methods for promotion, marketing and advertising. The former industry standards of print advertising, direct mail and printed yellow page directories are not only expensive, but far less effective now that most consumers turn to the internet when searching for a local salon or spa.

The Facts…

A compiled study of results from a variety of sources including Nielsen, Iprospect and Comscore revealed the following:

• 71% of consumers use the internet when searching for a local business like a spa and salon.

• 68% do not look past the first page of search results.

• 80% of them stated that they read online customer reviews before deciding which one they will visit.

• 67% indicated they would not choose a business with a low rating or reputation.

Internet Marketing Is Crucial To Your Success…

Successful spa & salon promotion must include online marketing. Along with a superior customer experience, it is the most critical component to your success. What is more surprising is that the majority of salons and spas are not focusing on this area where most of their potential clients are searching for them, leaving the door wide open to dominate your local market.

Consumers are inundated every day with hundreds of marketing messages in their mail, on television, radio and newspapers and ignore most of it. They are either not interested in the product or service, or they might be interested in the future, but not ready to buy when the message reaches them. When they are ready, 71% will go online to find a local salon or spa and 68% will not look past the first page of search results. If you are not there, you are basically invisible and giving up the majority of new business to your competitors.

Even if you are on the first page of search results, a higher ranking will result in more traffic to your website. And in nearly every case, thorough keyword research will uncover a variety of search terms being used. For example, people are not only searching the terms “Dallas Spa” or “Dallas Salon”. They are also searching for “massage in Dallas”, “haircut in Dallas”, etc.

You must establish an online presence that gets your spa or salon in front of them when they are searching for you and ready to buy. It is simply the most effective form of promotion and advertising, delivers a 100% qualified customer, and often costs much less than standard print and yellow page directory advertising.

Online Reputation Management Is Critical…

A positive online reputation is also imperative and often overlooked as those consumers will use online customer reviews, or the lack of them, as a factor in their decision of which spa & salon they will choose. This is where most internet marketing, SEO companies and even business owners go wrong, by strictly focusing on top search results.

No business can maintain a 100% customer satisfaction rate. There will always be some clients that are impossible to please. In the past, these clients told a few friends about their “bad experience” but now they can go online and tell the world. Unfortunately, this also leaves the door open for abuse from competitors and disgruntled employees. This can skew the perception of future customers, resulting in lost sales and destroying an otherwise great reputation that may have taken years to establish, not to mention rendering top search results ineffective.

The Solution…

At ManageMyRep, we are an internet marketing company that specializes in local search marketing & reputation management. We find the search terms that people are using to find what your salon or spa offers. We focus on achieving first page Google results so they find you, as well as building a superior online reputation for your salon & spa. If you don’t currently have a website, we can help with that, too.

Free Evaluation For Your Spa Or Salon…

Contact Us today for a complimentary consultation with no strings attached. We will use the right tools to research how many people are searching for spa or salon services in your area and furnish you with those numbers along with a plan of how we can help bring them to your door instead of your competitor’s. There are hundreds and often thousands of searches in your area every month.

We will also evaluate your online reputation and let you know what’s being said about your spa or salon as well as how we can help you to improve it.

Call today to receive your complimentary consultation at 1-855-44MYREP (69737) or fill out our online contact form by CLICKING HERE.