How to Market a Spa or Salon - Online Marketing

It can be quite challenging to determine how to market a spa or salon. Traditional marketing methods such as print advertisements, direct mail, radio, television and printed yellow page directories were once the marketing standard. However, in today’s digital age, they are far less effective and often have little to no return on investment. Those spa or salon owners with several years of experience and an active involvement in their marketing efforts will certainly agree as they have experienced this shift first hand.

Why Traditional Spa & Salon Marketing Methods Are Ineffective…

The reason is because the vast majority of consumers now turn to the internet for up to the minute news updates, commercial free radio/television and online yellow page directories. In the past, unsolicited advertising was nearly impossible to ignore. However, now with digital music players, DVR’s and online news sources, they can avoid most if not all advertising messages. Even direct mail pieces that reach them in their homes are often taken directly to the trash or recycling bin.

The Facts…

Here are a few facts from a compiled study of research from several sources including Nielsen, Iprospect and Comscore:

• 71% of consumers use the internet to find a local business like a spa or salon.

• 68% of them will not look past the 1^st page of search results.

• 80% said they read online customer reviews before making their decision.

• 67% said they would not purchase from a business with a low rating or reputation.

Where Your Potential Clients Are Searching For You…

So how do you market a spa or salon to today’s consumer that doesn’t respond well to traditional marketing methods? One of the most effective means is through local search internet marketing combined with online reputation management.

Each month there are hundreds and often thousands of local customers searching online for local spa and salon services in your city.  As indicated in the research above, the majority of them will choose the spa or salon on the first page of search results and will also check their online reputation or rating that is shaped from customer reviews.

Surprisingly, only a small percentage of spa and salon owners actually implement an effective internet marketing strategy. This presents a tremendous opportunity for you to dominate your local market.

The Solution…

At ManageMyRep, our strategy is two-fold. First, we find the search terms that your potential customers are actually typing into the search engines to try to find you and focus on achieving first page search results for your spa or salon for those terms. This is a critical error that many spa and salon owners make when trying to do their own internet marketing. They often target terms that no one is searching for or miss out on many terms they were not aware of because they did not have the correct tools at their disposal to uncover them, missing out on hundreds of potential clients. If you don’t currently have a website, we can help with that, too.

Second, we work with you to make sure your spa or salon has a strong, positive online reputation or rating, because great visibility can be negated with a single negative review. This is a critical area and is where many owners and even internet marketing & SEO companies go wrong, strictly focusing on top search results.

In the past, an unhappy client would tell a few friends about their “negative experience”, but now they can go online and tell the world, resulting in lost sales and rendering top search placement ineffective. Unfortunately, this also leaves the door open to abuse from disgruntled employees and even competitors. An otherwise great reputation that may have taken years to build can be skewed in the eyes of future clients overnight.

We monitor what’s being said about your salon or spa, help repair damaged reputations if necessary, and work with you to gain new positive reviews, building a solid reputation that distances you from your competitors and makes your spa or salon the more attractive choice.

Free Consultation & Evaluation For Your Salon or Spa…

Contact Us today for a complimentary consultation with no strings attached. We will use the right tools to research how many people are searching for spa or salon services in your area and furnish you with those numbers along with a plan of how we can help bring them to your door instead of your competitor’s. We also evaluate your online reputation and let you know what is being said about your salon or spa as well as how we can work with you to improve it.

So call today for your complimentary consultation at 1-855-44MYREP (69737) or fill out our online contact form by CLICKING HERE.