Chris recalls his own challenges as a small business owner.

As a small business owner myself since 1998, I have navigated the ins and outs of the endless process of trying to attract new customers and increase sales. In the early days, high priced yellow page and newspaper advertisements, radio, television and billboards were the norm. I was spending thousands of dollars every month on these venues. Unfortunately, it was very difficult to track their effectiveness and there were few alternatives.

Then the market began to shift.

We all know the story of the internet and how it plays a key role in almost all of our lives now. As its’ popularity as well as its’ speed advanced over the years, I began to see a shift in how my customers were finding me, as almost every business owner has experienced over the last few years. The majority of them were now finding us on the internet. I welcomed this shift as it was much less expensive to market our business and I had several years of experience in the tech industry.

Then something very interesting happened.

Through working with internet marketing experts, extensive education and research, and some trial and error, I learned how to get my business to the top of the local search results with local search marketing and ranking high in the organic search results with search engine optimization, significantly increasing my online presence and traffic to my website. It seemed nearly every new customer I spoke to said they found us online. I was quite proud of my achievement and decided that my work was complete. Then one day several months later, one of my employees informed me that there were some negative reviews online about my business.

After a thorough investigation, I discovered that a former disgruntled employee had posed as a so called “customer” and posted several fabricated and damaging reviews on multiple websites. After losing several thousand dollars in sales, I was eventually able to get them all removed but learned some valuable lessons.

What I learned.

After years of education, actual experience as a business owner, and proven results, I have learned that achieving optimal search result placement is only half the battle. You must also have an effective business reputation management plan in effect. This is where most internet marketing companies go wrong. The negative reviews were there for months before I ever discovered them because I had no monitoring plan in place. My top placement was actually hurting my business as it was displaying those negative reviews for thousands to see.

Choosing not to participate is also not an option as most of the sites list your business automatically based on public information and allow reviews to be displayed with or without your knowledge or consent. I did the math based on my traffic reports and there were about 2500 potential customers that saw these false reviews. If my employee hadn’t told me, who knows how long they would have been there and how many more thousands of dollars in sales would have been lost.

That’s why I created ManageMyRep.com.

So that business owners have access to affordable internet marketing that also includes business reputation management and effective tracking. Your business’s internet marketing shouldn’t be expensive or confusing. At ManageMyRep.com you won’t find any limited time offers, exorbitant fees, over the top promises, online sales gimmicks or an ever changing account representative that is difficult to communicate with or reach. Just an affordable solution to help you attract more customers and grow your business, while protecting your hard earned reputation. Contact Us today for a complimentary consultation.

Chris Jordan

Founder, ManageMyRep.com

Local Search Marketing - Reputation Management - Website Tracking & Reporting - Pricing - Contact Us

Marketing Made Simple - 11705 Boyette Road Suite 201, Riverview, Florida - This e-mail address is being protected from spambots. You need JavaScript enabled to view it - 1-855-44MYREP or 1-855-446-9737